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The IKEA Effect: The Power of Involvement — Issue #44
In the vibrant aisles of IKEA, as customers navigate through flat-packed furniture and Swedish-named products, there's a psychological phenomenon at play. It's called the IKEA effect, a term that encapsulates the increased value we place on products we&...

How Having Flexibility Can Save Your Idea — Issue #43
Hello friends, Of the many startups to appear on the famed show Shark Tank, Sand Cloud stands out for its mission to...

Can A Waffle Maker Make High-Performance Footwear? 🏃♂️👟 — Issue #42
🧇 From Waffle Maker to Shoe Innovation You may not think that waffles have much to do with running - other than being...

Navigating the Intersection of AI and Design: Embrace, Evolve, Excel — Issue #41
Hello innovators! In this week's newsletter, I'm diving into a topic that's been on everyone'...

The Story of the Braille Alphabet — Issue #40
Innovation has the power to transform lives, break barriers, and unleash human potential. The remarkable journey of the Braille system is a...