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A Story About Bubble Wrap & Innovative Persistence — Issue #34
Bubble wrap is one of the world's most iconic and beloved packaging materials. It has cushioned fragile products (and provided plenty of popping fun) since 1957. Bubble wrap is a unique combination of air bubbles and strong plastic film. Its...

From the Sea to the Skies: The Humpback Whale Fin's Role in Renewable Energy — Issue #33
Innovation can come from the most unexpected places. Just ask the researchers at the US Naval Academy and WhalePower Corporation, who found...
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How Asics Dropped An Egg to Enhance Running Shoe Design — Issue #32
In the world of performance running, Asics has quickly risen from its humble beginnings in the 1940s to become one of the...
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How a Rainy Streetcar Ride Inspired The Windshield Wiper — Issue #31
We all know the frustration of a dysfunctional windshield wiper. The rain or snow hits the glass and obscures your vision, making...
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James Dyson's 5,126 Failures — Issue #30
Few names appear in more homes than Dyson. The vacuums - known for their sleek design, powerful suction, and iconic ball wheels...